And off we go for a new edition of PRIMETIME as we come back on some very recent product launches from URWERK, Audemars Piguet, Richard Mille, Breguet and Omega.

But of course we also had to talk about some business news in this very tough environment for brands and even more so for the many suppliers of the industry.

And the biggest news for our good patrons is that we are finally going to a private live session with you guys where you will be able to ask whatever you want!!!

In today’s PRIMETIME we go over the latest newsworthy stories of the industry and as you can expect there are a few less product launches than what we are generally accustomed to, but this doesn't mean that there aren't any interesting developments linked with the current situation.

It's indeed this time of the year when we come back on some of the most beautiful timepieces we managed to get our hands and eyes on including timepieces from: Patek Philippe, A. Lange & Söhne, Vacheron Constantin, FP. Journe, Rolex, Moritz Grossmann, Ferdinand Berthoud, Kari Voutilainen, Charles Frodsham, Greubel Forsey, Andersen Genève, Purnell, Armin Strom, Richard Mille, Hermès, David Rutten, URWERK and a few extra more!

What a historic crazy moment we just lived with the shattering record just set for a wrist watch: 31 Million Swiss Francs for the one and only steel Grand Master Chime from Patek Philippe. A record sending a clear message that Patek is in a league of their own and nothing, absolutely nothing comes close to it!!

In this edition of PRIMETIME, we really want to thank our great friends that came to Geneva for our 100k celebration party; it was totally marvellous to share this special moment with all of you there, as well as with some legendary friends from our industry, including very close friend Philippe Dufour.

The iconic A to Z of the 2017 SIHH