An original communication tool for Parmigiani Fleurier: hot air balloon

Interview with Jean-Marc Jacot, CEO of the Parmigiani Fleurier, who gives us some pertinent and original reasons why the brand is committed to the world of hot air ballooning as they unveiled their second balloon at the Geneva Montgolfiades: you know when you're going to take off, but never when or where you're going to land!